Shaming ScoMo in Times Square!
🎧 NEW PODCAST: Dane Simpson, Angela Lavoipierre, Lewis Hobba, Dan Ilic + Joe Hildebrand
What a day it has been.
Starting out at 9:45am Scott Morrison at this point still had no plans to travel to Glasgow for COP26.
So A Rational Fear with the help over over 1,900 people paid for an epic and very public shame campaign against our government’s climate inaction...
… on the most iconic billboards in the world, in Times Square, New York City:
Then at 2:45pm there was a divine intervention ⚡(Us? The Queen? who knows?!) and this happened:
Now, I’m not saying that shaming the Prime Minister on the world’s most iconic billboard about his climate change record in front of a global audience forced him to reconsider going top COP26, but I’m also not, not saying that. Thanks team.
On this week’s podcast:
We talk about the ins and outs of out-of-home media buying in the USA, ICAC, anti-vaxers trying to claim segregation — and we spend a good 40 minutes trying to understand why News Corp is trying to save the world with the promotion of climate action, when they’ve been such a malignant force for successive governments implementing meaningful climate policy for so long. To help us break it down we speak with the Editor at Large at the Daily Telegraph — Joe Hildebrand.
This podcast episode is best described as … chaotic good.
Hope you enjoy, let us know what you think in an Apple Podcasts review.
Senior Out-of-Home Media Buyer
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